Q4 2023: Fitness & Weight Loss App Trends in Australia

As the year wrapped up, fitness and weight loss enthusiasts in Australia showed varying levels of engagement with their favorite apps. Sensor Tower provides an in-depth analysis of how these apps performed in Q4 2023.

MyFitnessPal: Calorie Counter experienced a fluctuating trend in weekly revenue, peaking at nearly $130K and dipping to around $100K towards the end of the quarter. Downloads saw a high of around 14K in early October but declined to approximately 8K by the year's end. Weekly active users started strong at 350K but saw a decrease, finishing at around 280K.

Strava: Run, Bike, Hike also saw its revenue ebb and flow, with a notable rise to about $95K in the final week of December. The app's downloads remained fairly consistent, averaging around 9K weekly, and ended the quarter with an upswing to 11K. Active users varied, reaching a high of approximately 311K in early October before closing the quarter at around 295K.

Fitbit: Health & Fitness showed a revenue trend with slight variations, peaking at nearly $78K in the last week of the quarter. Downloads had a significant jump in December, spiking to over 21K. The app's weekly active users saw a gradual increase, ending the quarter on a high note with around 186K users.

Kic: Health, Fitness & Recipes displayed a revenue trend that varied between $30K and $41K. The app's downloads were modest, with an average of less than 1K per week. Active users showed a slight decline towards the end of the quarter, ending with nearly 4K users.

AllTrails: Hike, Bike & Run had a revenue trend that generally increased, concluding the quarter with around $30K. Downloads peaked at over 15K in early December, and active users saw a significant rise to approximately 52K by the quarter's end.

For more insights into the performance of these and other applications, Sensor Tower's comprehensive analytics platform is the go-to source for detailed app market data.